Alex Cattoni Website

Alex Cattoni

Digital Marketing and Copywriting Expert

Alex Cattoni is a digital marketing and copywriting expert based in Vancouver, CA. With over 17 years of experience in marketing and copywriting, Alex is the founder of Copy Posse where she is on a mission to redefine modern marketing with empathy and humanity at the center. In 2019, she started her YouTube channel to teach frustrated freedom seekers, stuck side hustlers and passionate business owners how to make more money through modern marketing and messaging strategies. Through her social media, Alex has helped over 500,000 people around the world, teaching them how to start a creative side hustle, build a personal brand, and monetize their message. She was named Marketer of the Year by DigitalMarketer in 2022, was voted #1 most popular copywriter in 2023, and received the Game Changer Award at the Women of Inspiration Awards in 2024. She has been featured in Forbes, Mindvalley, Foundr, StoryBrand, and more.

Education

  • Bachelor of Commerce (BComm) Degree, School of Business, University of Alberta

Professional Achievements

  • Started her freelance consulting business in 2011
  • Started her YouTube Channel in 2019, and now has 400,000 subscribers.
  • Built a 7-figure business in one year in 2020
  • Featured in Forbes in 2021
  • Named Marketer of the Year by DigitalMarketer in 2022
  • Voted #1 most Popular Copywriter in 2023
  • Awarded the Game Changer Award at the Women of Inspiration Awards in 2024
  • Hosted Posse Fest LIVE in 2024
  • Founder of an all-women team of 10

Favorite Piece of Advice

Progress over perfection. It's not about getting it perfect; it's about taking messy action.

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Co-authored Articles (7)

How to

Write a Letter Requesting Sponsorship

If you're hoping to get someone to sponsor your event or something else you're doing, you should write a sponsorship letter. Your letter must convince the sponsor that it's worth contributing and clearly outline the bene...

How to

Write a Personal Ad

Writing a personal ad can be nerve-racking if you don't know where to begin. You may feel the need to hide your flaws lest you will scare off that special someone. Or maybe you’re comfortable with yourself and have no ...

How to

Promote a Product

Digital marketing expert Alex Cattoni explains how to effectively advertise & promote productsPromotion is one of the best ways to turn a solid idea into actual profits. Whatever your role in the business world happens t...

How to

Start an Affiliate Marketing Business

Affiliate marketing gives you the opportunity to earn a commission by selling products or services offered by other companies. It's a great way to supplement your passive income from the convenience of your own home. For...

How to

Improve Search Engine Optimization

Showing up on search engines is one of the most critical ways to increase website traffic and expose your website's content, product, or service to people who might be interested in what you are offering. This means that...

How to

Do Digital Marketing

Digital marketing expert Alex Cattoni lists her top tips for succeeding in digital marketingDigital marketing is an umbrella term that refers to marketing with digital media on the internet. It’s a marketing strategy t...

How to

Become a Social Media Marketer

As a social media marketer, you’ll promote your company’s products and services on various platforms. You'll also use consumer data to reach, influence, and engage consumers.. 30 September 2020. Sounds simple enough,...