Craig Whitely Website

Craig Whitely

Master Barber & Men’s Grooming Consultant

Craig Whitely—professionally known as Craig the Barber®—is a master barber and men’s grooming consultant based in West Palm Beach, Florida, with over 15 years of industry experience. He is the CEO of Burke Avenue, a natural skincare line tailored to sensitive skin and shaving needs, recognized by Men’s Health Magazine as the Best Shave Cream and backed by over 290 five-star reviews. Craig is also the founder of the influential blog TheMensRoom.com, where he shares expert advice on men’s skincare, shaving techniques, and grooming trends. Committed to education and empowerment, Craig trains barbers and stylists across the country and has partnered with leading brands such as Lab Series Skincare for Men and Philips Norelco.

Education

  • BS, MIS, University of South Florida

Professional Achievements

  • Featured in Men’s Health, Forbes, GQ, Ebony, Black Enterprise, Mashable, The New York Times, and Men’s Fitness as a grooming expert
  • Creator of Burke Avenue by Craig the Barber®, an award-winning skincare line for men, including a Moisturizing Shave Cream named Best Shave Cream by Men’s Health Magazine
  • Over 290+ verified 5-star product reviews from customers across the U.S.
  • Founder of TheMensRoom.com, a highly influential men’s grooming blog with over a decade of trusted content
  • Grooming consultant and spokesperson for major brands, including Lab Series Skincare for Men and Philips Norelco

Certifications & Organizations

  • Licensed Master Barber with 15+ years of professional experience
  • Educator and consultant for barber schools and grooming brands
  • Trusted expert on wikiHow, offering guidance in shaving, skincare, and men's grooming best practices

Favorite Piece of Advice

Consistency beats complexity. Whether it’s shaving, skincare, or haircare, the best results come from simple routines done well and done often. I always tell my clients to understand their hair and skin type, invest in quality tools and products, and stick to a routine that works for them, because great grooming isn’t about trends, it’s about timeless care.

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Co-authored Articles (6)

35 Haircut Ideas for Men with Square Faces (& How to Style Them)

Plus tips on choosing the best facial hairIf you have a square face—meaning it’s roughly equal in width and height with a sharp, angular jaw—it can sometimes be a little hard to find the perfect cut. Some cuts add ...

Hairstylist-Approved Guide to Cutting Men’s Hair at Home

Cutting men’s hair at home is easy with our foolproof instructions jam-packed with useful tips and tricksCutting men’s hair at home is a valuable skill that can easily be mastered. So long as you pay attention and ta...

How to

Shape a Beard

A full, luxurious beard makes an immediate statement. But if it’s not properly groomed, it may not be the one you want. Fear not—there are a few simple tricks you can draw on to help you figure out how best to wear y...

Beard vs. No Beard: What Are the Pros & Cons?

What you need to know before deciding to grow a beardSo, you’re thinking about growing a beard. They certainly are macho-looking, but you’re on the fence about whether or not it’s the right choice for you. At the e...

40+ Stylish & Short Haircuts for Men

Master barber Craig Whitely explains how to choose the perfect masculine hairstyles for short hairYou may think there aren’t a lot of ways to style short hair, but that’s not true! If you’re a man who prefers to ke...

Is Shaving My Head a Good Idea? Let's Weigh the Pros & Cons

Plus, how to maintain & style this look for both sexesBe honest: haven't you ever thought at least once about shaving your head? It's definitely not a decision to take lightly, especially if you've always had long hair o...