Yasin Muhammad

Yasin Muhammad is a content creator based in Las Vegas, Nevada. With over 5 years of experience, Yasin specializes in creating content around pop culture, fandoms, entertainment, and anime & cosplay. Yasin leverages storytelling to allow people to reconnect with wonder through pop culture, building a community of over 1 million followers across YouTube, TikTok, and Instagram where he’s known as @yaseenthatguy. He has also partnered with both emerging brands and global names, including Mini Katana, Kanpai Foodz, Capitol Records, G Fuel, ExpressVPN, and more.

Education

  • B.F.A, Film and Television Production, Western Carolina University

Professional Achievements

  • Known online as Yaseen That Guy, a creator and strategist with over 1M followers across platforms
  • Content has generated more than 100M views, fueled viral campaigns for global entertainment brands, and built long-term partnerships with companies such as Mini Katana, Kernel Seasons, Webtoon, and GFUEL
  • Featured in national campaigns, led UGC strategies delivering 15%+ conversion rates, and recognized for consistently bridging fandom, culture, and storytelling to create impactful results

Favorite Piece of Advice

If I had any advice, both as a creator and as a lover of fandom, it would be this: Don’t be afraid to fully express who you are. Your quirks, your passions, your story are your power. Never let others dim that light.

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