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If you’ve seen TikTokers sharing their thoughts written in a pink font, there’s a deeper meaning to their color choice. Pink font theory has jumped in popularity, and while it may seem confusing at first, we’re breaking down its simple meaning, with insights from trend expert Jemaree Jay. Keep reading to learn what pink font means on TikTok, how it started, and how it compares to posts with yellow font.
Pink Font on TikTok: Overview
Trend expert Jemaree Jay says pink font is used when someone is romanticizing life. TikTok users post feelings about crushes, their relationships, and what they want from them with pink text and the phrase “pink font” at the end. Some users instead use the pink font as a meme to help get more engagement on their posts.





