Caroline Langdon Website

Caroline Langdon

Social Media Strategist

Caroline Langdon is a Social Media Strategist and Consultant based in Salt Lake City, UT. She is the founder of Impact Media House, a social media strategy agency. Since its inception in 2022, Impact Media has offered a proven track record of delivering measurable results and maintaining a positive brand reputation. Caroline and her team offer their clients a comprehensive, data-driven approach to social media management that consistently drives success. Their clients have been featured in Forbes, People, Insider, Vogue, the Magnolia Network, and Hulu. Caroline received an MS in Communication Sciences and Disorders from Emerson College and a Bachelor's in Communication Sciences and Disorders from Baylor University.

Education

  • MS in Communication Sciences and Disorders from Emerson College
  • Bachelor's in Communication Sciences and Disorders from Baylor University

Professional Achievements

  • Supported entrepreneurs across the travel, wellness, and creative industries through strategic content planning, brand storytelling, and campaign execution
  • Helped facilitate multiple five- and six-figure launches by leading content strategy, messaging, and promotional planning for digital offers, memberships, and service-based businesses
  • Her clients’ content has generated over 15 million views through organic, strategy-led social media efforts
  • Led social media manager programs and trainings, mentoring emerging marketers on content systems, client delivery workflows, and sustainable growth strategies
  • Invited to guest speak inside workshops, memberships, and entrepreneurial communities, sharing expertise on Instagram strategy, content planning, and productivity for business owners
  • Oversees multi-month content strategies and campaigns with a focus on clarity, conversion, and repeatable systems, helping clients turn content into measurable business growth rather than one-off visibility

Favorite Piece of Advice

A favorite piece of advice Caroline shares to personal brands (what she specializes in) is that consistency comes from systems, not motivation. When clients build simple, repeatable processes that fit their real lives, showing up becomes sustainable, and that’s when results compound.

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Forum Comments (1)

How to Create Engaging Content for Beginners?
First, make sure to know who your audience is. Imagine you're making content for a specific person. Who is that person? To start, don't worry about numbers. Focus on putting out content. Every single time you post, think to yourself, "Why would my person want to watch that? Why would that person care?" You need to have a clear hook and a clear purpose behind each post.

For engaging content, I would also make sure to show your face. Try to invite your audience in. I recommend asking a question, getting their opinion, or giving them something to comment on. I also suggest telling a quick story. Be sure to make it quick, snappy, and skimmable.

I really do think that step one is to simply get the content up. Even if it doesn't look great or is messy, you have to build the content creation muscle. Like any other skill, say learning an instrument, it will be hard and frustrating in the beginning. It may seem to come naturally to other creators, which is part of the frustration (but know that they had to go through this process, too). Over time, you'll learn your voice and what topics resonate with your audience.

Co-authored Articles (7)

Easy Ways to Unlock or Unsuspend Your Twitter Account

If your X, formerly known as Twitter account is suspended, locked, or limited, there are some simple things you can do to get your account back. X may suspend or temporarily limit your account if they think you're using ...

5 Quick Ways to Share a Post You See on Instagram

Share your own post or another Instagram user's postDid you find an Instagram post you want to share with a friend or on your Story? Fortunately, you have a few sharing options for Instagram posts, like sharing it to you...

How to Create a Unique & Clever Username

Social media strategist Caroline Langdon explains how to create a username for your personal brandWe all know first impressions matter on social media. So, how do you choose the perfect username for Instagram, TikTok, Tw...

A Quick Guide on How to Make a Username With & Without a Generator

Creative ways to generate your screen name Your username is your online identity. Whether you’re posting on forums, editing a wiki, playing games, or doing any other online activity that involves interacting with other...

20 Truly Epic Ways to Go Viral on TikTok

Social media strategist Caroline Langdon shares strategies to help your TikTok videos go viral One of TikTok's biggest attractions is that it throws out all of the traditional social media platform rules. On TikTok, anyb...

How to

Create a Hashtag

Social media strategist Caroline Langdon explains what to consider when creating a hashtagA hashtag is a useful social media tool that helps to tag different posts as being related to the same topic. Hashtags are a great...

How to

Make a Video in Snapchat

Record and send Snapchat videos This wikiHow teaches to you how to record a video of up to 10 seconds long using Snapchat.