The Best Day & Time to Post Your YouTube Shorts

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Attract more short-form video viewers by posting at the right time

Co-authored by Travis Boylls Reviewed by Anyah Le Gilmore-Jones

Last Updated: August 12, 2024 Fact Checked

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Best Time to Post Daily

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Weekly Hotspots

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Finding the Best Time to Post Videos

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Other Factors to Consider

When posting YouTube Shorts, it can be hard to know which videos are going to go viral and reach the highest number of viewers. There are many factors that contribute to making a YouTube video successful. The time you post does play a small factor in making a video go viral. This wikiHow article teaches you the best times to post YouTube Shorts.

The Best Times to Post YouTube Shorts

Generally, the best time to post YouTube Shorts is between 2 pm to 4 pm on weekdays, and 9 am to 11 am on weekends. Tuesday between 7 pm to 9 pm and Friday between 2 pm to 10 pm are also good times to post YouTube Shorts.

Section 1 of 4:

Best Time to Post Daily

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There are many factors that contribute to making a YouTube Short successful, but generally speaking, the best time to post on a daily basis is in the late afternoon on weekdays. Late evening between 5 pm and 9 pm also tends to be a good time as are mornings between 8 am to 11 am.
As for the weekends, the best time to post seems to be in the late morning up until noon.^{[1]
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Section 2 of 4:

Weekly Hotspots

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Friday evening also tends to be a really good time to post YouTube Shorts.^{[2]
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Mid to late evening on Monday and Tuesday are also really good times to post.^{[3]
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Early Saturday evening tends to be a good time to post.
Sunday afternoon also tends to be a good time to post.

Section 3 of 4:

Finding the Best Time to Post Videos

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Check your analytics. The time you post YouTube Shorts is only one of many factors contributing to the success of a video. Depending on your audience, the best time to post may not be the same for you as everyone else. You can check when your channel gets the most views in your analytics. Use the following steps to do so:
- Go to https://studio.youtube.com/ and log into your YouTube account.
- Click Analytics in the menu bar to the left.
- Click Overview.
- Use the graph to see what days your videos got the most views overall.
- Click the Audience tab at the top of the page.
- Use the graph to see which days your videos got the most new viewers, return viewers, and unique views.

Section 4 of 4:

Other Factors to Consider

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Multiple factors contribute to making a successful YouTube Short. The following are some other things to consider when posting to YouTube:
- Use high-quality cover art and profile images. Make sure your channel looks professional.
- Do some SEO research. Research popular keywords for the content that you produce. Be sure to use those keywords in your descriptions and hashtags.
- Upload high-quality videos. Make sure your videos are interesting and fun to watch. Make sure they are well-edited.
- Use high-quality thumbnails. Using custom-made thumbnails that are colorful, show a face, and emotion tend to attract more viewers.
- Post consistently. If you can, you should post YouTube Shorts 2 to 3 times a day with a minimum of 2 or 3 shorts posted per week. Try to post at least 1 long-form video per week.^{[5]
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- Stick to your niche. If you are known for posting a specific style or about a specific topic, stick to that niche. Venturing too far outside your normal content can negatively affect your views.
- Engage with your viewers: Respond to their comments. Check our your viewer's videos and like and comment on them. You can also go live and chat with your viewers one-on-one.