Q&A for How to Sell Wine

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  • Question
    How do you recommend wine to customers?
    Christopher Lucchese
    Christopher Lucchese
    Certified Sommelier
    Christopher Lucchese is a Certified Sommelier affiliated with Home Somm, a Los Angeles, California-based business that does private wine tastings, education and paired wine dinners. Christopher was also a Sommelier for Michael Mina's Bourbon Steak, a Michelin-rated restaurant for three years. He is a Level 4 Diploma Student with the WSET (Wine & Spirit Education Trust). He is also a Certified Sommelier by the Court of Master Sommeliers and has trained with the Wine Scholar Guild and The Culinary Institute of America. He took two semesters at UC Davis for winemaking, viticulture and enology.
    Christopher Lucchese
    Certified Sommelier
    Expert Answer
    I would start by learning some quick facts and pairings of three different types of wines. Then, you'll have this information in your back pocket when customers ask about wine recommendations.
  • Question
    How do I become a successful wine sales rep?
    Christopher Lucchese
    Christopher Lucchese
    Certified Sommelier
    Christopher Lucchese is a Certified Sommelier affiliated with Home Somm, a Los Angeles, California-based business that does private wine tastings, education and paired wine dinners. Christopher was also a Sommelier for Michael Mina's Bourbon Steak, a Michelin-rated restaurant for three years. He is a Level 4 Diploma Student with the WSET (Wine & Spirit Education Trust). He is also a Certified Sommelier by the Court of Master Sommeliers and has trained with the Wine Scholar Guild and The Culinary Institute of America. He took two semesters at UC Davis for winemaking, viticulture and enology.
    Christopher Lucchese
    Certified Sommelier
    Expert Answer
    Practice makes perfect! Invite your friends over for dinner and serve them wine. The more experience you have, the smoother things will go when you're talking with customers.
  • Question
    How do you professionally serve wine?
    Christopher Lucchese
    Christopher Lucchese
    Certified Sommelier
    Christopher Lucchese is a Certified Sommelier affiliated with Home Somm, a Los Angeles, California-based business that does private wine tastings, education and paired wine dinners. Christopher was also a Sommelier for Michael Mina's Bourbon Steak, a Michelin-rated restaurant for three years. He is a Level 4 Diploma Student with the WSET (Wine & Spirit Education Trust). He is also a Certified Sommelier by the Court of Master Sommeliers and has trained with the Wine Scholar Guild and The Culinary Institute of America. He took two semesters at UC Davis for winemaking, viticulture and enology.
    Christopher Lucchese
    Certified Sommelier
    Expert Answer
    Before you open the wine, repeat back to the customer the wine that they ordered to ensure you have the correct bottle. Then, pour a glass for the host first. If the host approves of the wine, go around the table clockwise and serve wine to the other guests. Always pour wine on the right-hand side of the customer.
  • Question
    I operate a boutique and would like to sell wine for a local winery and gift baskets. Do I need a liquor license?
    Epiccellars
    Epiccellars
    Community Answer
    Yes, you will need a license in order to sell wine. As an example, in the state of Texas, you can apply for a winemaker license (even if you do not produce wine) or a wholesale license (which would allow you to sell wine and liquor). Regulations vary from state to state, so be sure to check requirements for your state of residence.
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